Learn Google Analytics to Track Performance                 

Creating a new website is very easy but when it comes to monitoring and promotion, then it is probably the toughest job to do.

Actually, monitoring and promotion are inter-linked; if you want to promote your website in the best way then you will have to monitor it in the best way. In this blog, we will be providing you with Google Analytics Tutorial that will help you to monitor your website in the best possible way.

Once you know the answer to these questions you can work on your website’s promotion in the best manner and soon you will be seeing a positive change in your website’s search engine ranking.

That is why, in this Google Analytics tutorial, we will let you know what is Google analytics tool and how would it help you to monitor your website and promote it. So without getting any delays to let’s get started:

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Google Analytics Tutorial for Beginners

Google analytics is nothing but a Google’s tool that will help you in monitoring your website or in other words it will track the user activity and provide you all the relevant data necessary in your website’s promotion.

Google analytics tool has been very well designed and it can even let you know your website’s speed. Google analytics in simple words is a tool that will fetch you the real data of your website.

This data can be further utilized by you to promote your website. You can use it to improve your SEO strategy as well as business intelligence.

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Google analytics is the best tool available on the internet to track your website’s user activity.

For online marketers, it is a boon considering the information that it provides. Using Google Analytics is really easy due to its simplified user interface and easy controls but if you are new to it you might face certain difficulties.

If you are a newbie no need to worry, in this Google analytics tutorial for beginners we will guide you how can you set up Google Analytics and start your journey on this platform.

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Google Analytics Information and Metrics

This tells you how many times the user has visited your website.

As the name suggests, this tells you how many unique visitors have visited your website in a specific time frame. This is different from total visits.

If a user from a specific IP address will revisit your website in that time frame then Google Analytics will increase the total visits, not the unique visits.

It lets you know the number of pages a user has looked in the duration of his/her stay.

This is simple; page views divided by visits.

This tells you what is the average duration for which visitors stay on your website.

This is crucial information displayed by Google Analytics. It tells you what is the percentage of user who visits your website but ‘bounces back’ in a time frame.

Now user might bounce back for plenty of reasons and this time frame is still unknown, it could be anything like 5 minutes or 10 minutes.

This tells you the percentage of user who has visited your website for the first time in that time frame v/s the number of people who visited your website before that period.

It’s not over yet, a tutorial on Google Analytics provides you with other similar information like data manipulation and so on. Don’t worry, with the passage of time you will get used to these terminologies and will understand them better than ever.

We suggest you set up your Google Analytics today itself, don’t delay.

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How to set up your goals on Google Analytics

You can actually tell Google Analytics what is important for you. Google Analytics will then display you the data as per your priority.

Google Analytics will track this information and let you know if your conversions are occurring up to the expectations or not.

Step 1: First of all login to your Google Analytics account and click on the admin tab and go to the VIEW section and click on Goals.

Step 2: There you will see a red option with the name ‘+New Goal’, click on it.

Step 3: Now in the next step, you will be provided with 3 options where you can choose among; using templates, creating custom goals, creating smart goals for setting up your Goal.

If you want to go for Google AdWords then you can choose Smart goals.

Step 4: Now in this step, you can provide a description of your goal like Destination, duration and so on. You can choose the destination to target users of a specific destination. Choose the duration and other steps accordingly.

Step 5: Now in the next step, you will be asked for more goal details, fill accordingly.

Now you are all done. You have set up a new goal and your Google Analytics data will be updated accordingly.

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Google Analytics is no doubt very useful tool if you want to take your website promotion goals to the next level. You want to remove each and every flaw from your website, take the help of Google Analytics and analyze the information provided by it to understand those flaws.

Joining Web Analytics Training will enable you to learn and master Google Analytics to set up your Google Analytics today and track the user activity of your website like a pro.

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 How to Do Content Marketing in 5 Simple Steps

Most of the online marketers know the phrase “Content is king”. There is so much hyperbole and hearsay about the Content Marketing and its power- which have created a confusion amongst the marketers about how to do Content Marketing Course that can connect, convince and convert their target audiences.

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That is why, we created this 5-step ‘How to do Content Marketing Guide’ for all aspects of content marketing- from Understanding What is Content Marketing & Why businesses need it- to Content Marketing Tools & Types of Content Formats- to Content Management & Publication- We aimed to create a holistic look at Content Marketing campaigns.

Before digging deep into the 5 steps to accurately understand how to do Content Marketing, let us firstly understand What Content Marketing is and why you need it-

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What is Content Marketing?